Websites that get you calls.
Custom websites for plumbers, electricians, HVAC, and roofing businesses in Winchester and the Shenandoah Valley. Built by a local who knows your trade.
The Problem
Your customers are Googling you. What do they find?
When someone needs a plumber or electrician, they search online. If you don't have a website, or the one you have looks like it was built in 2013, you're losing jobs to the guy who does.
No website at all
You show up in Google Maps with a phone number and nothing else. Customers can't see your work, your service area, or your reviews. They move on to the next listing.
A website that hurts you
Broken links, stock photos of people who don't look like you, content that mentions Miami when you're in Winchester. A bad site is worse than no site, because it makes you look like you don't care.
The DIY trap
Your nephew built you a Wix site five years ago. It loads slow, it doesn't show up in local searches, and the contact form goes to an email nobody checks. You're paying for hosting on a site that never generates a single call.
What I Build
Sites built for how trades businesses actually work
Not templates. Not drag-and-drop builders. Custom-designed sites with the features your trade needs, built to get found in local search and turn visitors into calls.
Click-to-call everywhere
Mobile visitors tap your number and call you instantly. No copy-paste, no friction. This is how people find trades businesses on their phones.
Local SEO built in
Service area pages for every city and county you cover. Schema markup for local business, proper Google Business Profile integration. You show up when people search "electrician near me."
Fast and mobile-first
Static sites that load in under a second. No WordPress bloat, no plugin updates, no security holes. Works perfectly on any phone, tablet, or laptop.
Managed hosting included
Hosting, SSL, security, backups, and updates handled for you. When you need a change, you email me. You never touch the backend.
Licensing and trust signals
License numbers, insurance info, certifications, and reviews displayed prominently. Trades customers look for these before they call.
Emergency call routing
Separate after-hours number for emergency services. Your site knows the difference between "I need a quote" and "my furnace is out at midnight."
Pricing
Founding client rates
I'm building my portfolio in Winchester. The first five clients get below-market pricing in exchange for a reference and a review. After that, standard rates apply.
Trade Starter
- Home, Services, About, Contact
- Click-to-call and contact form
- Mobile-first responsive design
- Basic local SEO setup
- Google Business Profile setup
- 2 revision rounds
Trade Pro
- Everything in Starter, plus:
- Individual service pages
- Service area pages (per city)
- Photo gallery for job portfolio
- Review and testimonial integration
- Advanced schema markup
- 3 revision rounds
Trade Premium
- Everything in Pro, plus:
- Before/after showcase galleries
- Emergency service routing
- FAQ section with schema
- Blog or news section
- Quarterly content update
- 3 revision rounds
Managed hosting: $75–$200/month after the first month. Includes hosting, SSL, security, backups, uptime monitoring, and content updates. You never touch the backend.
About
I'm Jason. I live in Winchester.
I build websites for a living and I think trades businesses deserve better than what they're getting from template builders and out-of-town agencies.
I'm not an agency. I'm one person who lives in your community, knows the difference between an electrician and an HVAC contractor, and will pick up the phone when you call.
- Local — Winchester, Frederick County, Shenandoah Valley
- Custom-built, not Wix or Squarespace templates
- You work directly with the person building your site
- Fixed pricing, no surprises, no monthly retainers beyond hosting
- I handle everything ongoing — you never touch the backend
Most web designers target restaurants, tech startups, and retail. They don't understand that an electrician needs a click-to-call button more than a scrolling animation, or that a plumber's customers search "plumber near me" at 7 AM on a Sunday.
I do. And I build sites that work for the way your business actually runs.
Founding client spots are limited to five. After that, standard pricing kicks in. If you've been putting off getting a website, or you know the one you have is hurting you, let's talk.
Let's talk about your website.
No sales pitch. I'll look at what you have now (or don't have), tell you what I'd build, and give you a straight price. If it's not for you, no pressure.